Arena Of Beauty 2026

About the Event

Arena of Beauty Professional is the premier B2B international exhibition in Bulgaria dedicated to professional cosmetics, services, and equipment for beauty salons and SPA centers. Since its inception in 1997, it has served as a vital platform for manufacturers, importers, and distributors to expand their market reach. The event features a rich program of professional workshops, seminars, and prestigious competitions in hairdressing, make-up, and nail design, keeping industry experts updated on the latest global trends and innovations.

Venue

Inter Expo Center (IEC)

Address : 7-mi 11-ti kilometar, Boulevard "Tsarigradsko shose" 147, 1784 Sofia, Bulgaristan

• Sofia, Bulgaria
• +359 2 965 5220

Where to Stay

Kings' Valley Medical & Spa Hotel ⭐⭐⭐⭐⭐

Hotel Bulgaria Burgas ⭐⭐⭐⭐

Hotel Avenue ⭐⭐⭐

Other Notes

The exhibition takes place in Sofia, the capital and economic heart of Bulgaria. As one of Europe's oldest cities, Sofia seamlessly blends ancient history with a modern business atmosphere. It is the primary logistics and commercial hub of the country, offering excellent connectivity for international visitors. The city is known for its diverse architecture, hot mineral springs, and its proximity to the Vitosha Mountain, providing a professional yet scenic environment for international trade events.